We needed expertise to help deploy a comprehensive marketing campaign for our Evening and Online divisions. Optimized listened to our pain points carefully and built a holistic marketing campaign that netted a 15% growth in online enrollment in 90 days. They achieved this by creating impactful content and landing pages, producing student spotlight videos, improving our paid media channels and budgets, deploying a new CRM, and closing the loop with enhanced analytical data. Their commitment to our vision and deep expertise in lead generation could not be a bigger blessing for our University.  

Quinsey Sablan, Marketing Manager | Arizona Christian University

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