When you hear the word “team,” you probably think of the Arizona Cardinals, the Detroit Tigers, or the Miami Heat. You probably do not think of a combination of sales and marketing because, after all, historically they have not been the greatest team players. But all that has changed, and for the better – thanks to the concept of inbound marketing. Today, inbound marketing and sales teams work together to close more business, and it works – almost to the point that they are one team.
How Inbound Marketing and Sales Teams Work Together Better Today
Inbound marketing and sales teams are no longer at odds with each other. It made sense that they were before, because people on one side always saw the people on the other side as not holding up their end of the bargain. Through inbound marketing, many of these communication problems have been resolved. Here’s how.
• Customers come to you.
The whole concept of inbound marketing is to bring customers to you, rather than you going out to find people who may or may not be interested in your product. When you go to your targeted customers, you’re more likely to succeed.
• Clients are identified.
Through inbound marketing, buyer personas are set up to help the marketing teams make sure those people see their products. In other words, clients are identified beforehand, taking out some of the guesswork and conflicts between inbound marketing and sales teams that occurred in the past.
• Both teams focus on the clients who are interested in the product.
When clients are identified beforehand, the inbound marketing team and the sales team can focus on those clients. Both teams know who those clients are, and now are working together to turn those leads into lifetime customers.
• The facts are now there.
Inbound marketing involves tracking facts and figures. Through analytics programs, inbound marketers can determine what is working and what is not, what needs to be changed and what needs to stay exactly the same, and what should be done in the future to continue the progress of the business.
And numbers don’t lie, and they don’t compete; they’re facts. Facts help take the guessing game out of the process and alleviate some of the controversy that once existed between marketing and sales.
• Teams are encouraged to meet with each other.
In addition to taking the guessing game out of the equation, changes in marketing processes also have taken much of the blame game out of the equation. Inbound marketing and sales teams work together now.
In fact, people who work in sales and those who work in inbound marketing are encouraged to meet together regularly. During these meetings, the teams can set goals, research the numbers, and identify best and worst practices. In other words, all the individual players can get on the same page, literally and figuratively.
Start with the Right Inbound Marketing Team for You
When all is said and done, you need to start by working with an experienced and creative inbound marketing team. The right team can help identify and implement marketing strategies that work for you. Contact us through out Optimized website if you need help generating new and innovative marketing ideas.