How often you should post on social media channels has been the burning question for years, and now it’s hotter than ever. With social media marketing becoming more competitive by the day, digital marketers have to stay on top of it at all hours in order for their brands to remain relevant.
The answer to the right social media posting habits runs the gamut. Annoying your audience with post after post after post can cause them to bolt, but not posting enough could mean they’ll move on to the next best thing in a heartbeat.
Something important to remember is this: many factors come into play. There is no concrete, umbrella rule that fits every organization. A business that caters to twenty-somethings may want to focus only on Instagram and post more often than the recommended frequency. A business that is very visual, such as one that is based on sports, may want to focus on YouTube videos more than anything else.
Nevertheless, people have spent countless hours researching the best moves to make and the right times to make them. In fact, it’s a full-time job, literally. But here is a practical tip: you really can’t go wrong with a healthy balance.
How Often Should You Post on Facebook?
It depends on how many followers you have. If you have 10,000 or more, you can post more often. However, the general recommendation is not to post more than once per day, or you risk overwhelming your readers and having your posts get buried.
Many digital marketers lean toward three to five posts per week for a smaller audience, or five to seven times for a larger number of followers.
How Often Should You Post on Twitter?
It really doesn’t matter because it’s such a fast-moving platform. You can post several times a day, including retweets. With Twitter, if you don’t post enough, it’s harder to be seen. The more you post, the better, so have fun!
Just make sure they are quality posts from reliable sources; your brand’s reputation is still behind them.
How Often Should You Post on Instagram?
The ideal frequency of Instagram posts is somewhere between Facebook and Twitter. It’s a fast-moving platform, but not so fast that you have to post all day every day.
When it comes to Instagram, we value quality over quantity. You must post high-quality photos, attention-grabbing photos, or photos your audience otherwise wants to see. Some people like to post a few times a day, but creating quality content that often can be tough.
For these reasons, many people lean toward about five times per week.
By the way, don’t forget to take advantage of the stories option on Instagram and other social media sites.
Is LinkedIn Different?
LinkedIn is a very different story altogether. The tone of posts should be appropriate in order to resonate with the audience. You also shouldn’t overdo it with posts on LinkedIn. Only share valuable content that your audience genuinely wants to read or see.
Generally, a maximum of three times per week is plenty for LinkedIn.
What About YouTube?
Creating and editing marketing videos is time-consuming, so you usually can’t post on YouTube as often as some other channels.
With YouTube, the key is consistency and communication. Be consistent about when you post, and make sure you tease your audience on other social media channels just before your next video comes out.
Posting a video once a week is ideal, but videos should be posted at least once every two weeks. However, it’s quality over quantity in this case as well, so that one outstanding video you post once a month might be all it takes.