If you own or manage a health care practice, having a digital marketing agency by your side is more critical now than ever.
Today’s marketing is about so much more than garnering leads or promoting your brand. A digital marketing agency also can help manage your online reputation, assist with public relations, add interactive tools on your website, keep your website updated with relevant information, maintain your social media channels, and even virtually communicate with your patients on your behalf.
You can’t physically be there 24/7, even though your patients do need you at all hours of the day. In short, a marketing team can make it possible for you to be there for your patients even when you are not.
Digital Resources for Health Care Practices
Many digital marketing resources and online tools are available to assist health care practices, and they can do much more than you may realize. Following are only some of the ways that you can modernize and optimize your practice.
1. Scheduling Assistance
Many booking programs are available that can help you schedule appointments with patients as well as manage staff hours. Some of these programs allow you to schedule recurring appointments, manage waitlists, manage appointments for multiple locations, and send automated appointment reminders to patients by voicemail or text.
2. Virtual Assistants
Virtual assistants have come a long way in recent years. When you include them on your website, the assistant will pop up when it sees that a website visitor might have a question or require assistance.
The tool goes far beyond yes or no responses. You can virtually talk to it like a real person, and if it gets to the point where you do need a real person, that’s the next step. Your users can have a real-time conversation with a real person right from your site.
3. Fillable Forms
From new patient forms to insurance details, you can provide a framework for patients to supply this information online. Doing so speeds up the in-person appointment and reduces paperwork. It also enables patients to fill out the information on their own time, which is especially important if a patient must research the answers.
Through these systems, patients’ past health care information, medication usage, possible allergies, and more can all be accessible in one place.
4. Improved Coordination and Communication Among Health Care Providers
Whether you need a referral form from another physician’s office or must have an in-depth review about a patient’s health, modern technology provides many resources that can help doctors communicate more efficiently.
Sharing lab results, X-rays, and other information needed to treat a patient can become faster and more streamlined. You may also reduce errors caused by handwritten paperwork or misplaced documents.
5. Enhanced Cybersecurity
With the right digital tools, you can do all of this while following HIPPA regulations and maintaining reliable cybersecurity. It’s important to recognize that protecting patients’ private information is not an option but a requirement, and outdated security systems are no longer enough. Cyberthieves constantly become smarter and trickier, and nearly 1 million new malware threats are created every day.
A team with the technical expertise to create powerful cybersecurity systems for your medical practice could save you from a potentially devastating security breach. Having this team by your side will also help to ensure that you are following all applicable national, state, and local laws regarding protecting patients’ and employees’ privacy.
6. Email Blasts
Email marketing has enormous potential for your health care practice. This form of communication is not only about attracting new patients, but also serves to inform existing patients about what they need to know. Emails can be used to remind patients about appointments or to notify them of closings, for example. They can also be used to share general communications, educational information, and safety precautions.
7. Customer Database Management
The ability to send emails is only one benefit of using a CRM.
A customer database management system also enables you to group patients by category, provides you with numerous tools you can use through your website, sends messages from the website directly to a predetermined administrator’s email address, and much more.
Digital Marketing Capabilities
The above are only some of the many digital marketing resources for health care practices, but working with a marketing agency provides many additional benefits.
Social media marketing
Social media marketing helps to ensure your practice is recognized as a leader in that particular specialty. Additionally, when you regularly respond to posts in a conversational yet respectful tone, it builds trust with your audience. A social media strategist or social media manager can communicate with your audience on your behalf.
In addition to doing so on social media channels, it’s important to manage your reputation on review sites such as Yelp and Google. You should respond to each review, even the negative ones, in a respectful and appreciative manner. It’s also an effective way to recognize your practice’s strengths as well as areas for improvement. This can become overwhelming, so you likely will need someone to help.
Website developers, designers, and content creators can not only build your website, but they can help post new and relevant information, create landing pages, and quickly take corrective action if something stops working as it should.
In today’s landscape, complementing organic traffic with digital advertising is a must. A digital agency can help create effective advertising campaigns and track the results in order to optimize future ads.
We have no doubt that you have been successful for so many years due to your outstanding expertise and genuine concern for your patients’ well-being.
Nevertheless, as technology advances daily and society evolves with it, it’s critical that you take advantage of digital marketing opportunities for continued growth and to sustain the future of your practice.